Verdant specialises in organic & sustainable, fabrics & homewares for the home and offers interior design & consultancy
"There is no beauty in the finest cloth if it bring hunger and unhappiness"
Verdant seeks out materials for your home that carefully considers the environment and our health. All materials should be sustainable i.e. be able to be regenerated within your lifetime. Although not always possible, we make every effort to avoid crude oil based materials.
Verdant aims to provide you with information about our products and textiles including:
- where and how it is grown
- where and how it is produced through to the finished item
- what health effects the item will have in your home
- what effect the product will have on the environment once you have finished with it.
This is termed as a ‘cradle to cradle’ approach. Think organics, fair-trade, carbon miles, NZ made, recycled, upcycled, renewable resources, bio-degradable or long-lasting.
In late 2011 Verdant acquired Vida Textiles, to secure the supply of Organic and Fair-trade Textiles. Both Verdant and Vida have become increasingly similar over the years, so in the spirit of trying to keep a work/life balance and simplification we made the decision in 2019 to combine the two businesses.
Verdant Design was founded by Janette Sherwood in 2011, who saw a need for healthier alternatives for home interiors.
My journey to organic textiles and interiors, started quite subtly as a child. I grew up on a dairy farm where my mother grew our vegetables, bought Soil and Health magazines, (now known as Organic NZ) dabbled in homeopathy, made natural creams for the cows using honey and zinc and raised free range chickens. My mother and grandmother were also avid sewers, knitters and crafters. It was this upbringing that instilled my love of textiles and planted the seed of my environmental awareness.
While completing my degree in Textile Design at Massey University, I did my ‘apprenticeship’ at Arthur Toye’s flagship store in Wellington. London was where I became involved in interiors, working my way into managing Liberty of London’s soft furnishings department.
I have always had a bit of a conscience about the environment, doing a little bit here in there, such as recycling and buying second hand. More often than not, I was thinking and talking, but not doing a lot because it seemed too hard or too expensive! However, when I came back from London my first major choice to do something about it, was the decision to not buy cheap imported products. This step in itself was a huge undertaking, as it seems that the majority of everyday products and clothing are imported from countries where less than ideal working and living conditions are the norm.
After having to search further and further afield to look for fabrics that fitted my ethos I started Verdant Design. I now have 20 years experience in textiles and 12 years in Interiors and Soft Furnishings. In 2012 I completed the Certificate in Ecological Building and Design, which evaluates building materials, and alternative energy and water sources (see BBE for more information).
Together with my family, we are committed to living a more sustainable lifestyle.
My family and I now eat mostly organic food, attempt to have a vegetable garden in summer (with varying success) and try to buy clothing that is organic or at least natural and made in New Zealand, or second hand.
Join me in following the journey to true sustainability, by changing our small everyday habits one step at time, so we can protect our finally balanced ecological system.
Currently Verdant is representing Ink & Spindle, Harmony Art & the local 29 Native Bees. Along with these we source many organic basic fabrics including organic cottons, hemps and linens and printed natural fabrics. The fabrics we supply are grown, manufactured and produced either organically and/or sustainably and wherever possible under the GOTS Standard which includes a fair trade element.